For example, consider the top spec logo design (below) for Seven Restaurant & Nightclub (long-since defunct). See the number 7 incorporated into the capital letter “V”?
Do you also see how the letter “V” is made to resemble a cocktail shaker?
A typical ad agency might charge thousands of dollars for this kind of work, but my motto is one that applies here, as well: Ad Agency Talent for the Small Business Budget.
Logo design is a process and an investment, but my prices are, as my other motto cites: "dirt reasonable!"